Concept Copy Samples

Samples of copy written for brand concepting projects at Fingerpaint Group. To adhere to legal policies- full concept art, brand names, conditions and logos cannot be displayed yet.

Art treatment portrays color-phased images of a girl listening to music and dancing, living in the moment, and celebrating her life vibrantly- on her time.

Art treatment is a cartoon representation of two kids in a treehouse, playing and creating artwork. Both the art and copy speak to the key benefit of the product- Patients reclaiming their time and freedom from the disease.

The art treatment for this Ad contrasts an escalator next to a staircase. The staircase is depicted in black and white, with a woman tirelessly lugging a suitcase up the stairs. The escalator is displayed in technicolor, showing a woman effortlessly riding down with her luggage.

The art for this concept depicts a child on a rope swing, jumping into a lake. The lake is filled with soft foam gymnastic blocks to show the added safety net that the product provides.